Fung Collective
  • HOME
  • WORK
    • Chick-fil-A True Inspiration Scholars
    • Raise ä Bar - Lärabar
    • TRUIST x NFL: Beyond the Field
    • 22Squared Site Rebrand
    • Bad Times at the El Royale
    • Hotel Artemis Movie
    • Men's Wearhouse Bridal Expo
    • ThinkPad 25 Anniversary
    • Califia Farms: What Plants Can Do
    • Chick-fil-A Remarkable Futures Awards
    • Lenovo ThinkPad Live Torture Test
    • Small Biz Salute
  • SIDE HUSTLE
    • CrossFit Fountain Inn
    • Chayo Films
    • Portraits: Chris Orrick
    • Freshe Poke
    • Rassay
    • Palate
  • PHOTOGRAPHY
    • Personal Photography
    • Men's Wearhouse S/S 18
  • ABOUT
  • THE GRAVEYARD

CROSSFIT FOUNTAIN INN

ART DIRECTOR + DESIGNER + PHOTOGRAPHER

Picture
CrossFit Fountain Inn, originally CrossFit Infliction is a small local gym tucked 20 minutes away from Greenville, SC. With the new ownership, a brand refresh from the logo to digital presence was needed. Without tapping into the typical CrossFit tropes such as as dumbbells and biceps, I focused a timeless, modern approach to the rebrand. The number 44, amongst the locals, represented Fountain Inn and to that, it became the anchor and main iconography of the piece. New photos were also taken to help launch the new social platforms and to give it a more visual consistency. 

INSTAGRAM
FACEBOOK

© 2021 LINDA FUNG. ALL WORK IS PROPERTY OF ITS RESPECTIVE BRANDS.​​​
  • HOME
  • WORK
    • Chick-fil-A True Inspiration Scholars
    • Raise ä Bar - Lärabar
    • TRUIST x NFL: Beyond the Field
    • 22Squared Site Rebrand
    • Bad Times at the El Royale
    • Hotel Artemis Movie
    • Men's Wearhouse Bridal Expo
    • ThinkPad 25 Anniversary
    • Califia Farms: What Plants Can Do
    • Chick-fil-A Remarkable Futures Awards
    • Lenovo ThinkPad Live Torture Test
    • Small Biz Salute
  • SIDE HUSTLE
    • CrossFit Fountain Inn
    • Chayo Films
    • Portraits: Chris Orrick
    • Freshe Poke
    • Rassay
    • Palate
  • PHOTOGRAPHY
    • Personal Photography
    • Men's Wearhouse S/S 18
  • ABOUT
  • THE GRAVEYARD