CROSSFIT FOUNTAIN INN
ART DIRECTOR + DESIGNER + PHOTOGRAPHER
CrossFit Fountain Inn, originally CrossFit Infliction is a small local gym tucked 20 minutes away from Greenville, SC. With the new ownership, a brand refresh from the logo to digital presence was needed. Without tapping into the typical CrossFit tropes such as as dumbbells and biceps, I focused a timeless, modern approach to the rebrand. The number 44, amongst the locals, represented Fountain Inn and to that, it became the anchor and main iconography of the piece. New photos were also taken to help launch the new social platforms and to give it a more visual consistency.
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