THINKPAD LIVE TORTURE TEST
ART DIRECTOR + DESIGNER
When a product claims to have a military grade body for any mishaps that may come in contact with it, they better have a way to prove it. On the night before Halloween, we decided to put our ThinkPad X1 Yoga to the test by going live on Facebook and allowing our audience to choose their torture devices using Facebook's reactions. Whether it'd be a dozen of eggs, a blowtorch, a cattlebrand, or just paintballs, our device stuck through it all and was even able to respond in real-time to what our audience had to say about it.
My involvement/role: Concept ideation and designer
Team: Chris Weiderman (CW) + RG Lacandola (ACD)
Facebook Live: http://bit.ly/2Fz1MoL
Media: http://bit.ly/2mvB43S
My involvement/role: Concept ideation and designer
Team: Chris Weiderman (CW) + RG Lacandola (ACD)
Facebook Live: http://bit.ly/2Fz1MoL
Media: http://bit.ly/2mvB43S
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