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MEN'S WEARHOUSE BRIDAL EXPO

ART DIRECTOR + DESIGNER

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In 2018, Men's Wearhouse took a look at the Bridal Expo environment and developed a booth experience that would stand out in the cluttered table landscape and create an interactive experience for the Bride and Groom. The team and I recreated the new minimalist booth design and the take-home collateral that is now currently used in all nationwide bridal expos. We also helped ideate and create the first custo-mannequin that allows brides and grooms to airdrop their photos above each suit with the booth to better enhance the suit-buying experience.
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My involvement/role: Art direction and designer
Team: Ryan W. Brown (CW) + RG Lacondola (ACD) + Jennifer Chew (Experiential)
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© 2024 LINDA FUNG. ALL WORK IS PROPERTY OF ITS RESPECTIVE BRANDS.​​​​​
  • HOME
  • AGENCY
    • TRUIST x NFL: Beyond the Field
    • 22Squared Site Rebrand
    • Raise ä Bar - Lärabar
    • Bad Times at the El Royale
    • Hotel Artemis Movie
    • Men's Wearhouse Bridal Expo
    • ThinkPad 25 Anniversary
    • Califia Farms: What Plants Can Do
    • Chick-fil-A Remarkable Futures
    • Lenovo ThinkPad Live Torture Test
    • Small Biz Salute
  • IN-HOUSE
    • Summer of Cows x Code Moo
    • Chick-fil-A Tri-State
    • Chick-fil-A True Inspiration Scholars
  • SIDE HUSTLE
    • CrossFit Fountain Inn
    • Chayo Films
    • Portraits: Chris Orrick
    • Freshe Poke
    • Rassay
    • Palate
  • PHOTOGRAPHY
    • Personal Photography
    • Men's Wearhouse S/S 18
  • ABOUT
  • THE GRAVEYARD