Men's Wearhouse Bridal Expo

MEN'S WEARHOUSE BRIDAL EXPO

ART DIRECTOR + DESIGNER

In 2018, Men's Wearhouse took a look at the Bridal Expo environment and developed a booth experience that would stand out in the cluttered table landscape and create an interactive experience for the Bride and Groom. The team and I recreated the new minimalist booth design and the take-home collateral that is now currently used in all nationwide bridal expos. We also helped ideate and create the first custo-mannequin that allows brides and grooms to airdrop their photos above each suit with the booth to better enhance the suit-buying experience.

My involvement/role: Art direction and designer
Team: Ryan W. Brown (CW) + RG Lacondola (ACD) + Jennifer Chew (Experiential)