RAISE A BAR - Lärabar
ART DIRECTOR + DESIGNER
Lärabar is known as the original food & nut bar that uses 100% REAL ingredients. But real is more than an ingredient list. Real is original. Real is hopeful. Real is powerful. Real is an attitude...and 100% of that goes into every single bar. My partner and I helped create a campaign to raise a bar as celebration and inspiration. Whether “Raise Ä Bar To Real” punctuates the entire message or, with the addition of a few words, underlines the takeaway, it persistently tells the story of real. Real Ingredients. Real Impact. Real People.
To push off the campaign, Michelle Turpin and I created simple social video pieces that speak to the simplicity of real ingredients. To highlight how that same realness goes beyond food, we then decided to hone in on spotlighting real people to help guide the brand into creating larger impact in the world. With this :30 OLV, we hope to highlight more authentic individuals that can tell their own definitions of real.
My involvement/role: Art direction and designer
Team: Michelle Turpin (CW) + Taylor Lucas (CD) + Yushan Chang & AkelIssa (Motion Designers)
To push off the campaign, Michelle Turpin and I created simple social video pieces that speak to the simplicity of real ingredients. To highlight how that same realness goes beyond food, we then decided to hone in on spotlighting real people to help guide the brand into creating larger impact in the world. With this :30 OLV, we hope to highlight more authentic individuals that can tell their own definitions of real.
My involvement/role: Art direction and designer
Team: Michelle Turpin (CW) + Taylor Lucas (CD) + Yushan Chang & AkelIssa (Motion Designers)
RAISE A BAR TO ALL THINGS REAL
:30 OLV and broadcast spot to showcase and kick off a series where we highlight diverse amazing people creating their own definitions of real
:30 OLV and broadcast spot to showcase and kick off a series where we highlight diverse amazing people creating their own definitions of real
RAISE A BAR TO REAL INGREDIENTS
Social videos used to showcase the real simple ingredients that are in their Blueberry Muffins and Peanut Butter Chocolate Chip bars
Social videos used to showcase the real simple ingredients that are in their Blueberry Muffins and Peanut Butter Chocolate Chip bars
© 2024 LINDA FUNG. ALL WORK IS PROPERTY OF ITS RESPECTIVE BRANDS.