THE UPS STORE: SOCIAL CONTENT
ART DIRECTOR + DESIGNER
The UPS Store is a company dedicated to celebrating and supporting small businesses all over the nation. As the core designer and art director for this client, I am in charge of creating and concepting social content for their Twitter, Facebook, Instagram, and Youtube Channel. Based on the social strategy of each platform, the content highlights small businesses, helps provide tips & advice, and/or feature company promotions. All work is a combination of art direction, photography, typography, video editing, and retouching.
This collection of posts is designed for the Instagram platform for The UPS Store. Starting from scratch with zero followers, the team and I championed the maker community by featuring small businesses around the nation and celebrating those that chose the entrepreneurial life. Now having over 2000+ followers, we continue to highlight the local business' products in a special way to tell their story.
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Facebook | Twitter | LinkedIn
For The UPS Store's Twitter account, celebrating small business and providing our audience with helpful tips and tricks are the main primary goals. Each day, the team is also in charge of looking for real-time trending opportunities to engage with our followers.
On Facebook & LinkedIn, posts are designed to celebrate, spark curiosity, promote products and services, and kickstart engagement with the small business community. Whether it's for blog posts, a motivational push, a celebration, or promotion, all content is made to assist in every part of a SBO's journey.
On Facebook & LinkedIn, posts are designed to celebrate, spark curiosity, promote products and services, and kickstart engagement with the small business community. Whether it's for blog posts, a motivational push, a celebration, or promotion, all content is made to assist in every part of a SBO's journey.
© 2021 LINDA FUNG. ALL WORK IS PROPERTY OF ITS RESPECTIVE BRANDS.