TRUIST x NFL: BEYOND THE FIELD

ART DIRECTOR 

With the new merger between Suntrust and BB&T, Truist partners with the NFL to highlight its new campaign mantra of believing in your potential. In this fun social series, we invite Tua Tagovailoa, Matt Ryan, and Warrick Dunn to share how their community and various items in their lockers helped them unlock their own personal potential. The team had the pleasure of working with Joe Sabia, who is most well-known for his Vogue 30 Questions series amongst other Conde Nast content, to help make sure that the storytelling remains social-first for this digital series.

My involvement/role: Concept ideation + Art direction
Team: Ashlyn Bell (CW) + Rocio Alvarado (CD) + Joe Sabia (Director)

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