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CALIFIA FARMS: WHAT PLANTS CAN DO

ART DIRECTOR + DESIGNER

With all the preservatives and questionable ingredients in our food nowadays, Califia Farms sets themselves apart by offering up healthy plant-based products. We helped pushed out a campaign to the true heroes behind them: plants. Beyond what plants can do for our body, we set out to also show how it can provide energy, social responsibility, direct trade, etc. Working with my team, we created a full campaign that included social videos, banners, homepage takeovers, OOHs, and event booths to spread the knowledge of what plants really could do. 

My involvement/role: Art direction and designer
Team: Ryan W. Brown (copywriter) + Taylor Lucas (ACD) + Bee Reynolds (CD)
Picture
WPCD: Homepage Takeover
Califia Farms x Grindr: Full Page Interstitial
EVENT EXPOS
Califia Farms took the campaign on the road and we helped create event kits that got distributed across the country. This included designing a photo wall, banners, backdrops, table skirts, t-shirts for Califia's representatives, drink stations, drink wagons, and table top signage.
Picture
CALIFIA FARMS x BANDIER
For an entire month, we partner with Bandier NYC and took over their upstairs loft to create a product tasting event and experience. A giant kaleidoscope experiential piece was built and placed in the middle of the floor as an unique photo opp.

SOCIAL
As an extension of teaching our followers about what plants can do, we created monthly social ingredient videos that showcase various ingredients and its benefits, along with new product features.
https://www.instagram.com/califiafarms/ 
​
© 2024 LINDA FUNG. ALL WORK IS PROPERTY OF ITS RESPECTIVE BRANDS.​​​​​
  • HOME
  • AGENCY
    • TRUIST x NFL: Beyond the Field
    • 22Squared Site Rebrand
    • Raise ä Bar - Lärabar
    • Bad Times at the El Royale
    • Hotel Artemis Movie
    • Men's Wearhouse Bridal Expo
    • ThinkPad 25 Anniversary
    • Califia Farms: What Plants Can Do
    • Chick-fil-A Remarkable Futures
    • Lenovo ThinkPad Live Torture Test
    • Small Biz Salute
  • IN-HOUSE
    • Summer of Cows x Code Moo
    • Chick-fil-A Tri-State
    • Chick-fil-A True Inspiration Scholars
  • SIDE HUSTLE
    • CrossFit Fountain Inn
    • Chayo Films
    • Portraits: Chris Orrick
    • Freshe Poke
    • Rassay
    • Palate
  • PHOTOGRAPHY
    • Personal Photography
    • Men's Wearhouse S/S 18
  • ABOUT
  • THE GRAVEYARD