CALIFIA FARMS: WHAT PLANTS CAN DO
ART DIRECTOR + DESIGNER
With all the preservatives and questionable ingredients in our food nowadays, Califia Farms sets themselves apart by offering up healthy plant-based products. We helped pushed out a campaign to the true heroes behind them: plants. Beyond what plants can do for our body, we set out to also show how it can provide energy, social responsibility, direct trade, etc. Working with my team, we created a full campaign that included social videos, banners, homepage takeovers, OOHs, and event booths to spread the knowledge of what plants really could do.
My involvement/role: Art direction and designer
Team: Ryan W. Brown (copywriter) + Taylor Lucas (ACD) + Bee Reynolds (CD)
My involvement/role: Art direction and designer
Team: Ryan W. Brown (copywriter) + Taylor Lucas (ACD) + Bee Reynolds (CD)
EVENT EXPOS
Califia Farms took the campaign on the road and we helped create event kits that got distributed across the country. This included designing a photo wall, banners, backdrops, table skirts, t-shirts for Califia's representatives, drink stations, drink wagons, and table top signage.
Califia Farms took the campaign on the road and we helped create event kits that got distributed across the country. This included designing a photo wall, banners, backdrops, table skirts, t-shirts for Califia's representatives, drink stations, drink wagons, and table top signage.
CALIFIA FARMS x BANDIER
For an entire month, we partner with Bandier NYC and took over their upstairs loft to create a product tasting event and experience. A giant kaleidoscope experiential piece was built and placed in the middle of the floor as an unique photo opp.
For an entire month, we partner with Bandier NYC and took over their upstairs loft to create a product tasting event and experience. A giant kaleidoscope experiential piece was built and placed in the middle of the floor as an unique photo opp.
SOCIAL
As an extension of teaching our followers about what plants can do, we created monthly social ingredient videos that showcase various ingredients and its benefits, along with new product features.
https://www.instagram.com/califiafarms/
As an extension of teaching our followers about what plants can do, we created monthly social ingredient videos that showcase various ingredients and its benefits, along with new product features.
https://www.instagram.com/califiafarms/
© 2021 LINDA FUNG. ALL WORK IS PROPERTY OF ITS RESPECTIVE BRANDS.